Search Engine Optimization in Charlotte, NC

Cosmair Web Design is Charlotte’s expert in SEO and we make it easy for search engines to find your website on the first search; every search. We create new organic traffic to your website by applying the latest technology necessary for higher and meaningful rankings.

Search Engine Optimization (SEO) is the practice of optimizing your website to achieve higher rankings in organic (unpaid) search engine results pages (SERPs) like Google and Bing. The primary goal is to increase the quantity and quality of traffic to your site by helping search engines understand your content and by demonstrating its value and relevance to a user's search query.

How SEO Works

Search engines like Google operate in three main stages:

Crawling: Automated programs called "crawlers" (or "spiders") explore the web by following links from one page to another, discovering new content and updates to existing pages.

Indexing: Relevant information from the crawled pages is analyzed, categorized, and stored in a massive database called an index. When you perform a search, the search engine pulls results from this index, not the live web.

Ranking: The search engine's complex algorithm evaluates hundreds of factors to determine which indexed pages are the most relevant and authoritative for a specific search query. The pages deemed most likely to satisfy the user's intent are displayed at the top of the SERP.

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